About Us

We are labeling engineers at heart. PRINTRAYCE’s origins stretch back to 1997 when our parent company, Superior Tape and Label, received a request from grower-packer to address some of the traditional inefficiencies in their label application system.

Over 20 years later, and we’re still at it. But that doesn’t mean we’re done innovating. The development of the liner-less PRINTRAYCE label is the foundation of all of our subsequent equipment development. As more of the industry comes to believe in the value of this cost-saving label, we believe the health and longevity of the fruit packing industry is going to become ever more dependent on systems-level innovation. PRINTRAYCE Systems will be right there continuing to be a great partner doing our part for the Eastern Washington apple packing industry and beyond.

We see our role as innovators and teachers showing fruit packing companies how to integrate our liner-less label developments into all of the various fruit packing environments.