In the produce industry, presentation isn’t just a finishing touch—it’s a sales tool. Consumers buy with their eyes, and retailers are paying close attention.
That’s why tray labeling has long been considered the gold standard for fruit labeling. The problem? Until now, it was too expensive or too complex to implement in a commit-to-pack environment.
Enter PrinTrayce – our breakthrough system finally makes beautiful, efficient, end-of-line tray labeling not only possible but practical for every pack house.
From Labeling Requirement to Marketing Advantage
Retailers require 95% label coverage, but compliance shouldn’t mean compromise. Traditional upstream labeling systems leave fruit scattered in trays with labels hidden or out of view. To count your coverage, you have to rotate every piece of fruit – and even then, the pack looks inconsistent.
With PrinTrayce, that changes completely. Labels are applied after tray-packing, which means every piece of fruit is labeled in top-dead-center position. The result? A clean, uniform, professional look – every tray, every time.
We like to say: You already pay for the labels, let’s make them work for you! PrinTrayce Systems turns labels from a compliance cost into a powerful brand asset.
A Pack That Looks as Good as Your Brand
The impact of a well-labeled tray isn’t just visual—it’s psychological. A tidy, intentional presentation signals quality, consistency, and care. That message reaches everyone: the pack house team, the retailer placing the order, and most importantly, the consumer making the buying decision.
With PrinTrayce:
- Your packs look polished and intentional
- Every label faces upward, clearly visible
- No more gaps, randomness, or coverage worries
This isn’t just about following rules– it’s about making your product stand out at retail and building lasting trust with consumers.
Built for the Modern Packing Line
What once seemed out of reach for commit-to-pack lines is now not only feasible, but scalable. The PrinTrayce System integrates seamlessly into your existing tray line setup, bringing tray-labeling precision to your daily operations without disrupting your flow.
No more compromises. No more missed opportunities. Just a labeling solution that delivers consistency, coverage, and shelf appeal automatically.
The Bottom Line
By choosing PrinTrayce technology, you don’t just meet label requirements – you use them to your advantage. By shifting label application to the end of the process, you achieve a flawless tray-pack presentation that enhances your product’s value and promotes your brand at every level of the supply chain.
It’s time to stop seeing labels as a burden and start using them as a strategic tool for sales, marketing, and consumer loyalty.